How to Develop Your Soap Making “Niche”
Developing your soap making from a hobby into a business may seem like a natural fit. After all, you already know how to make soap. Why not try to make it a business?
However, there are some soap makers that try to please all of their customers by making a wide range of products. Then there are others that will try to make and sell a slew of random products that don’t seem to have anything to do with each other. This is why having a niche is so important. You will not only have a clear direction when it comes to your products, you will also have a more targeted customer base which will save you time and money in the long run.
Discovering your niche is a necessary step when transforming your hobby into a business. But it can be much easier than you think. The number one rule here is to follow your passion. If you are making your hobby your business, you are already headed in that direction. Continue to follow your passion and you will quickly realize what you like to focus on and will be able to define your niche for your business and your customers. Here are a couple of ideas to get you started:
Natural Soaps. If you like the idea of using natural ingredients in your soaps, this may be the niche for you. You can experiment with different natural ingredients and additives. Combine natural essential oils to come up with custom scents for your products. You can emphasize the benefits of the natural ingredients you use. Using natural ingredients is also good for the environment.
Vegan Soaps. There are a growing number of people looking for vegan products. It is pretty easy to make soaps that use no animal products. When you design recipes that contain oils that are derived only from plants, you can appeal to an entire market that has a passion for preserving life.
Pretty Soaps. If you are all about the bling, making pretty, handcrafted soaps may be a good fit for your business niche. Whether you make cold process, hot process, or melt and pour soaps you can use exciting colors and fragrances to appeal to customers who are looking for a more decorative soap.
Kids Soaps. Kids need to bathe too! And if you want to focus on the needs of kids, you can come up with different recipes that can be marketed to kids. Using fun shapes, toys, and kid-friendly scents can attract the attention of kids as well as adults looking for kid-friendly gifts.
Pet Soaps. Pet owners are often looking for unique items that work well for their pets. Just look at how many dog treats are available in the grocery store! This is also a segment that is usually willing to spend a little bit more money on a quality product that works well.